Our Story

Finnis and Faye Brands and distribution

In 2014, Jemima-Faye Goodall took over a business that had operated with huge success for over 25 years distributing South Africa’s top skincare brand. Jemima saw an opportunity for something bigger and better and she used the 25-year-old legacy of personal and efficient service, friendly staff and premium products to cement relationships with other brands and grow the client base.

After two years of operating under a company name that was familiar and reputable, Jemima revolutionised further by changing the name and identity of the company, and so was born Finnis & Faye.

Finnis & Faye is now home to 5 top cosmetic and lifestyle brands, both local and international, distributing to over 70 stockists, salons and retailers across the South Africa.


Jemima-Faye Goodall

Jemima first got a taste for distribution and cosmetics at a young age watching her family build and run one the most successful cosmetic distribution channels in South Africa.

After spending 5 years working in the film and event industry, followed by 4 years in PR, sponsorship and marketing, Jemima’s inherent entrepreneurial spirit kicked in in 2014 when she started her distribution business. Her background in production & co-ordinating served her well when getting into logistics, while her experience in below-the-line marketing and passion for developing brands gave Finnis & Faye the B2B marketing edge that drives their growth.


Jane-Ann Wilson

Jane is a Cape Town-based make-up artist and hair stylist. After qualifying in early-2011, Jane went on to work on some of South Africa’s most well-known faces working on top TV shows such as Republic van Zoid Afrika, Expresso Morning Show, Top Billing, Disney’s Cook About and Pasella, as well as having work published in Woolworths Taste Magazine, Get It, Seventeen and People.

Jane has worked with Jemima from the very beginning, training clients on the Finnis & Faye brands, hosting workshops and make-up classes, and creating awesome content. Since 2014, Jane’s passionate and hard-working attitude has been an asset to Finnis & Faye and has contributed to the friendly and efficient service they have become known for.